Tell me and I forget.
Teach me and I remember.
Involve me and I learn.
-Benjamin Franklin-
Digital Artist
Aspiring Digital Media Enthusiast | Meticulous Analyst | Proficient in Tableau, Power BI, and SQL | Continuous Improvement Advocate
Download PDFFebruary 2022 - December 2023
Pennsylvania State University, Behrend College, Erie, PA
February 2020 - December 2022
City University of New York, LaGuardia Community College, Queens, NY
2022
Advanced Google Analytics covers the end-to-end process of data collection and report generation. Participants learn to use Custom Dimensions, Custom Metrics, and Event Tracking for tailored data collection. The course also explores advanced analysis techniques like segmentation, channel reports, audience reports, and custom reports, along with strategic marketing approaches such as remarketing and Dynamic Remarketing for targeted ad displays to website visitors.
August 2023 - December 2023
Pennsylvania State University
Managed a team of 3 student interns for Penn State Behrend's Outreach Program, overseeing the creation and delivery of student-generated content on topics relevant to the university experience. Recruited and onboarded new interns, providing comprehensive training and ongoing guidance, leading to a 30% increase in productivity within 2 months of onboarding. Conducted weekly meetings with team members to brainstorm content ideas and make informed decisions on suitable content types, resulting in the successful creation of diverse and engaging content that resonated with target audiences.
October 2022 - May 2023
Pennsylvania State University
Coordinated and executed educational, cultural, and social events for the Office of International Student Services, leading to a 15% increase in student attendance. Implemented a social media marketing strategy using Canva, resulting in a 25% increase in engagement on the office's platforms within six months. Facilitated field trips for international students to local cultural landmarks, ensuring seamless logistics and enhancing their cultural immersion experience.
Native
Fluent
Intermediate
Arizona, United States
+1 814 572 5996
kimjimin010323@gmail.com